Section 2.1: AI Brief Analyzer (Brief Intelligence)

The AI Brief Analyzer (referred to in the interface as Brief Intelligence) is ABRAM's smart intake wizard. It allows producers and project managers to initialize complete project blueprints from a simple text description or an uploaded creative brief document.

The analyzer parses your project scope, generates structured work packages, estimates budgets and timelines, specifies technical requirements, and suggests matching talent from your organization or the external network.

1. Preparing and Submitting Your Brief

You can access the AI Intake Wizard by navigating to New Project and selecting Brief Intelligence (AI Path). There are two ways to provide your project details:

Option A: Uploading a Brief Document

• Supported File Types: PDF (.pdf), Microsoft Word (.doc, .docx), and plain text (.txt).
• File Size Limit: Maximum 5 MB.
• Drag-and-Drop: You can drag your brief file directly onto the upload area or click to select the file from your local computer.

Option B: Typing a Description & Using Helper Templates

If you don't have a document ready, you can type your scope directly into the text editor.

• Minimum Length: Your description must be at least 100 characters long to allow the intelligence engine to extract meaningful parameters.
• Helper Templates: To help structure your thoughts, select one of the pre-made helpers:
  • Filmmaker Template: Includes sections for project type (e.g., Music Video, Commercial), visual style, expected deliverables, shoot plans (dates/locations), roles needed, and inspiration references.
  • Marketing Template: Includes campaign goals, target demographics, core message, platforms, asset requirements, and success metrics.
  • Creative Template: Includes core brand concept, brand pillars, styling aesthetic, deliverables schedule, and technical constraints.

2. How the AI Extracts Project Parameters

Once you click Analyze & Create, the system starts processing your brief and building your project details under a unified loading screen. The AI extracts the following information:

1. Project Metadata: Suggests a project title, summarizes the project description, and identifies the core creative industry.
2. Work Packages & Sequences: Groups work items into logical phases (e.g., Pre-Production, Production, Post-Production).
3. Roles & Skills: Detects required talent roles, specialized disciplines, and experience levels.
4. Deliverables & Tasks: Generates specific files, links, or milestones to be delivered, including:
   • Estimated Hours: Calculates the target duration for each deliverable.
   • Type: Categorizes deliverables as File, Link, or Milestone.
   • Priority: Rates urgency (Low, Normal, High, or Critical).
5. Timeline & Schedule: Projects estimated duration (in weeks), suggests start/end dates, extracts specific shooting or production dates, and captures physical location requirements.
6. Technical Specs: Identifies required software (e.g., Premiere Pro, Figma) and equipment (e.g., Arri Alexa, lighting packages).
7. Rough Order of Magnitude (ROM) Budget: Estimates the minimum and maximum budget bounds based on the complexity, crew, and technical requirements.

3. The Quality Check & Clarifying Questions

To ensure your project drafts are built accurately, the platform performs a quick quality check on your uploaded brief or entered description.

How the Quality Check Works

• Clear Details: If the brief provides sufficient details, the wizard fast-tracks you straight to the Matching Configuration Panel where you can finalize staffing and immediately create the project.
• Missing Details: If details are missing or vague (such as unspecified locations or timelines), the wizard guides you through a Review checklist first.

The Clarifying Questions Interface

If there are missing details, the interface presents a helpful review screen:

1. Dynamic Clarifying Questions: The AI generates 3 to 5 quick questions to fill in missing details. For example:
   • "What is the expected final runtime of the video deliverables?"
   • "Are travel and lodging expenses covered under the estimated budget?"
   • "Do you require the editor to be local to Los Angeles for in-person review sessions?"
2. Highlighted Input Fields: The interface identifies fields that lacked sufficient detail (such as budget bounds or timelines) and highlights them with yellow warning borders.
3. Interactive Refinement: You can type your answers directly into the question text boxes and adjust the highlighted fields using the calendar pickers or checkboxes.
4. Re-Analysis: Once you have answered the questions, click Re-Analyze & Proceed. The engine combines your answers with your original brief and re-evaluates the project, allowing you to proceed to matchmaking.
5. Draft Auto-Saving: To protect your progress, the system automatically saves your work as a draft. If you get interrupted, you can resume exactly where you left off by opening the draft from your Projects dashboard.

4. How Task Hours are Distributed

When translating your project brief into work packages, the system assigns effort hours to each required role based on three options:

1. Manually Specified Hours (Free): The system first looks at hours you have explicitly assigned to roles. These manual allocations are free and do not use AI credits.
2. AI Allocation (Uses Credits): If no hours are specified, the AI estimates how to split package hours among active roles based on project complexity.
3. Equal Division (Fallback): If AI estimation cannot run (due to internet issues or insufficient credits), the system divides the hours equally among all required roles.

5. Credit Consumption & Caching Benefits

All AI features on the ABRAM platform are metered and charged in a clear, budget-friendly manner.

credit Ledger & Billing Entities

• Workspace Billing: All AI operations are charged to your organization's shared credit ledger. If you are a freelancer or solo business owner, charges are applied to your personal workspace ledger.
• Onboarding Exceptions: To help you get set up, AI operations performed during the initial signup wizard (such as parsing your resume or scoping your very first test project) are completely free.
• AI Processing: The platform utilizes advanced analysis engines for deep brief analysis and estimation engines for quick calculations. Charges are calculated based on the complexity and length of the brief.

Budget-Saving Features

To prevent accidental double-billing, the platform integrates smart features:

• Saved Project Estimates: Once the AI estimates your hours or deliverables, they are saved directly to your project. Reviewing or reloading these details costs $0 in credits.
• Smart Text Memory: If you make small adjustments to a large brief, the AI only analyzes the changes rather than re-reading the entire document, saving you credits on successive refinements.

6. Finalizing and People Matching

Once the parameters are finalized, the Matching Configuration Panel appears. Before creating the project, you can decide how to staff the work packages:

• People Matching Mode: For each generated work package, choose how to staff it:
  • Internal Registry: Scan and match only freelancers already within your organization's private roster.
  • External Marketplace: Look for talent in the broader ABRAM network.
  • Hybrid: Search both registries to find the best fit.
  • Skip: Skip automated matching for now and staff manually.
• Resource Matching Mode: Choose whether to match and allocate physical hardware kits, studio spaces, or equipment packages for related work orders.

After you confirm these options, the system creates the project, builds the work package hierarchy, maps matching personnel, and navigates you to the new project's Tasks Review workspace.

7. Step-by-Step UI Navigation

Here are the exact clicks to analyze a brief and launch a project:

1. Open the Project Gateway: On your sidebar, click Projects.
2. Launch the Analyzer: In the top-right corner, click New Project and select Brief Intelligence (AI Scoping) from the dropdown.
3. Upload your Document:
   • If you have a file: Drag your PDF, DOCX, or TXT file (under 5MB) and drop it onto the dashed Upload Area, or click the zone to browse and select the file from your computer.
   • If writing manually: Click Use Template, select Filmmaker or Creative template from the choices, and fill in the structured prompts inside the editor. Ensure the text contains at least 100 characters.
4. Trigger Analysis: Click the Analyze & Estimate button. A unified loading screen will appear showing the AI extraction stages.
5. Review Scoped Details & Answer Questions:
   • If details are complete, you are shown the Matching Configuration panel.
   • If details are missing, you will land on the Review & Refine screen. Type your answers to the clarifying questions, adjust the highlighted inputs, and click Re-Analyze & Proceed.
6. Configure Staffing: Under Matching Options, select whether to match from Internal Registry, External Roster, or Skip for each work package.
7. Finalize: Click Create Project. The screen will compile and route you directly to the Tasks tab inside the master project workspace.